A modern approach to the humble flatlay
Say what you will of the Instagram flatlay, but it's become a staple of many a blogger and retail chain. Whether it's food, fashion or beauty, a flatlay shot provides the perfect composition to show off a myriad objects in one frame. I'm even guilty of it myself from time to time (my Instagram mostly consists of food flatlays, but there's a few beauty and fashion ones too).
Although the flatlay has been relegated to the foodie set lately, the focus on beauty hasn't weaned. In fact, this entire shoot was inspired by the luscious locks and crazy beauty trends that have hit runways, YouTube channels, blogs and models' Instagram feeds lately. And the best way to showcase that? With a flatlay, of course!
Being me, I wanted a different take on the flatlay and what better way than by inserting myself into it? Needless to say, my team and I toyed with various ways of doing this – from sticking all the products on a white backdrop to eventually opting for the floor (Megan, my amazing beauty guru who I'm proud to also call a friend, had to prop my head up with my hands for that last shot while Sam bent over me, trying not to block the light).
With summer around the corner, it's the perfect time to experiment with new beauty looks (although, who are we kidding? Anytime is perfect for that!). Bright lip colours have been a staple for me these past few months, but I'll definitely be trying my hand at recreating that amazing glow again too.
Image 1, clockwise from top left: Catrice Glam & Doll Mascara Volume Mascara in 010 Black, Kay's Antiques necklace, Catrice Ultimate Stay Lipstick in 170 Beauty in Every Pink, Burberry The Beat for Women EDT, H&M rings, Catrice Made to Stay Highlighter Pen 030, Bobble hair tie, Lovisa earring, Beauty Treats Sugar Lip Scrub in Watermelon, MAC Paint Pot in Chrome Angel, Victoria bracelet, MAC Technakohl Liner Eye-liner Kajal in Graphblack.
Image 2, clockwise from bottom left: ghd Style Final Fix Hairspray, essence how to make brows wow make-up box, TRESemmé2804BU Volume Curl Wand, Bobble hair tie, H&M brush, Logik Select 2300W hair dryer, Moroccanoil Dry Shampoo Dark Tones.
Image 3, from top: MAC Technakohl Liner Eye-liner Kajal in Graphblack, silver foil transfer, MAC Pigment in Naked, MAC Paint Pot in Chrome Angel.
Image 4, from left: Elizabeth Arden Beautiful Color Bold Liquid Lipstick in Daring Beige and Seductive Magenta, H&M septum ring and rings.
Image 5, from top: Miglio Designer Jewellery earrings, Elizabeth Arden Beautiful Color Eye Shadow in Seashell, Elizabeth Arden Beautiful Color Bold Liquid Lipstick in Daring Beige, Elizabeth Arden Beautiful Color Eye Shadow Duo in Precious Metals.
Image 6, clockwise from bottom right: Catrice Glam & Doll Mascara Volume Mascara in 010 Black, Catrice Made to Stay Highlighter Pen 030, Catrice Eye'Matic Eyepowder Pen in 040 Keep Calm and Love this Colour, Catrice High Glow Mineral Highlighting Powder 010, Catrice Sun Glow Mineral Bronzing Powder 010, vintage earrings, Zoeva 102 Silk Finish brush, Catrice Liquid Metal Eyeshadow in 010 Look Me in the Ice, Zoeva 105 Luxe Highlight powder brush, Zoeva 310 Large Shadow brush, Zoeva 228 Luxe Crease brush, Catrice Prime and Fine Pore Refining Anti-shine Base.
Photography: Samantha Pinto
Beauty: Megan Wridgway